Proper dog grooming requires the proper knowledge, preparation, and equipment. It is extremely important to groom your dog as frequently as is recommended. Proper grooming is important for dogs for most of the same reasons that it is important for people. When your dog is clean and trimmed it feels happy, satisfied, and self-confident. Besides that, proper grooming will keep your dog healthy. Dirty dogs will tend to become infested with harmful, parasitic insects like fleas and ticks. Your dog will be less healthy and happy if you fail to groom at the proper frequency.